This project, for the Venice Biennale's "All The World's Future" theme, was a huge undertaking. As I was on the branding team for the event, a lot of the print and visual elements went through my group's desk. The goal of our exhibition was to convince people to let babies be taken care of by their mothers who are in prison. It took a lot of research and decision making to figure out exactly how to proceed. The theme of "Legame" was chosen.
A key element of a child's growth is their bond with their mother. Legame means "bond" in Italian, an obvious connection with the location of the exhibition. We used spray paint for most of the applications, most specifically the main logo type and throughout the setting because of the connection with the prison-type labeling system.